EXOS@GOOGLE    |    Mar 2024 - Present

July 2020 - Mar 2024

Connecting Googlers with Health + Performance offerings through development and execution of data-driven, integrated, growth marketing campaigns.
Crafting buyer personas and accompanying user journeys to improve targeted marketing strategies and drive increased conversion.
Owner and subject matter expert of all marketing data, testing, reporting, and analysis of KPIs, working collaboratively across pillars and presenting insights to stakeholders at peer, executive, and client levels.
Spearheaded user journey and digital ecosystem overhaul project that increased site traffic by 30% in the first 90 days through persona building, user journey mapping, website redesign, SEO strategy implementation, and integrated communications strategy.
Collaborated on H+P’s first integrated awareness campaign, aimed at re-introducing our brand, programs, and services through the lens of community and connection, increasing awareness by 38% and driving an 8% conversion in the first three months.
Reframed monthly newsletter strategy based on data insights, segmenting users by region and interest, and continually testing and iterating on subject lines and CTAs, driving 6% growth in email subscription YoY.
Planned and managed regional and global events, in collaboration with the service delivery team, that hosted +20,000 Googlers and +90 locations, with increased self reported new users of 60% (goal of 20%).

THE BINDING SITE    |    Jun 2019 - Jul 2021

Creating, executing, and managing end-to-end, multi-touch digital marketing campaigns for 3 product lines aimed at increasing engagement, conversion, and lead generation across a number of digital and print platforms.
Leveraged A/B testing, CRO, and attribution modeling to identify success or failures in channel performance for different audiences, making actionable changes when necessary.
Utilized data insights and UX design to build and iterate on campaign specific landing pages and nurture campaigns to improve conversion rates.
Managed vendor relationships with notable industry publications, purchasing ad placements, advertorials, and article placements throughout the year, managing an advertising budget of >$50,000.
Partnered with product management and sales teams to identify gaps in marketing materials, developing new copy across advertising channels, marketing one-sheeters, and sales decks.
Planned and managed 4 global trade shows each year that included booking venues, managing vendors, scheduling VIPs, and collaborating with sales staff, managed budget >$750,000.

1POINT21 INTERACTIVE    |    Jun 2018 - Jun 2019

Managed day to day operations and client relationships for 12 clients in an agency setting, focusing on web design, user experience, and both local and globalized search engine optimization strategy.

Created a detailed search engine optimization plans for each client that included client and competitor audits, highly refined keyword strategies, website content structure strategy, and both technical and on page SEO strategy.

Continually optimized keywords strategies based on industry best practices and performance metrics.

Built relationships with community partners, news sites, and PR firms to create high authority linking webs for clients through targeted email and social media outreach.

Built content gap strategies through competitive research then wrote and developed highly specific, branded content for each client in the form of web articles, blog posts, press releases and social media posts.

KIBO    |    Jul 2016 - Jun 2018

Built integrated marketing campaigns focused on increasing brand awareness and engagement throughout the funnel for SaaS startup.

Collaborated on website redesign aimed at improving brand integration, user journey, and lead generation.

Worked with the sales team to determine lead-scoring and set MQL and SQL goals, as well as worked backward through the funnel to determine awareness and engagement goals for marketing campaigns.

Managed SEM vendor relationship, creating strategies to boost digital presence with designated keyword lists, ad copy, graphics, and landing pages.

Managed digital marketing calendar, event calendar, and third-party demand generation programs including print and digital media buying and content syndication.

Improved technical SEO site health by 43% by implementing digital marketing best practices in keyword research, meta descriptions, and site-wide content structure.

Increased average position of top 25 keywords in SERPs by 46% by redesigning website layout and content for better user experience and web crawling.

Education

Master, Business Administration
Santa Clara University
Marketing Concentration

Bachelor of Science, Journalism & Public Relations
California State University, San Luis Obispo (Cal Poly SLO)
Media Arts & Technology Minor

Branding
Budget Management
Collaboration
Communication
Copy Editing
Copy Writing
Data & Analytics
Focus Groups
Graphic Design
Interviewing

Lead Generation
Performance Metrics
Project Management
Public Relations
Research
SEM
SEO
Strategic Marketing
UX/UI Design
Web Design

Adobe Creative Cloud
Ahrefs
Asana
Canva
Constant Contact
Crazy Eggs
CSS
HTML5
Google Ads
Google Apps Suite

Google Analytics 4
Google Webmaster Tools
Hubspot
Jira
Looker Studio
Marketo
MailChimp
Moz
Microsoft Office Suite / 365
Qualtrics

Tableau
Salesforce
ScreamingFrog
SEMRush
Slack
Survey Monkey
Unbounce
Wordpress
YoastSEO