Hello, I’m Angela-

a growth marketer and digital strategist who leverages data and storytelling to drive unique, high-impact campaigns for B2B and B2C brands.

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Part-time detective, part-time storyteller, and full-time leader who can help drive a team towards actionable and approachable solutions.
Sought-after collaborator with creative approaches to problem-solving across departments, levels, and subject matters.
Experience in startup, agency, and in-house environments, with focuses at the intersection of healthcare and technology.
Works well in high-stakes, fast past, and ambiguous environments, and thrives under pressure.
MBA from Santa Clara University. Powered exclusively by coffee.

Because cover letters are boring.

- 10+ years of experience
- Exos@Google: Collaborated on H+P’s first integrated awareness campaign, aimed at re-introducing our brand, programs, and services through the lens of community and connection, increasing awareness by 38% and driving an 8% conversion in the first three months.
- Exos@Google: Reframed monthly newsletter strategy based on data insights, segmenting users by region and interest, and continually testing and iterating on subject lines and CTAs, driving 6% growth in email subscription YoY.
- 8+ years of experience
- Exos@Google: Owner and subject matter expert of all marketing data, testing, reporting, and analysis of KPIs, working collaboratively across pillars and presenting insights to stakeholders at peer, executive, and client levels. Responsible for building reporting dashboards and training pertinent teams.
- Binding Site: Created and executed A/B testing to identify success or failures in channel performance for different audiences. Utilized these insights to build and iterate on campaign specific landing pages and nurture campaigns, improving conversion rates by 8%.
- Kibo: Worked with the sales team to determine lead-scoring and set MQL and SQL goals, as well as worked backward through the funnel to determine awareness and engagement goals for marketing campaigns.
- Looker, Tableau, SQL, GA4
- 10+ years of experience
- Exos@Google: Spearheaded user journey and digital ecosystem overhaul project that increased site traffic by 30% in the first 90 days through persona building, user journey mapping, website redesign, SEO strategy implementation, and integrated communications strategy.
- 1Point21Interactive: Created a detailed search engine optimization plans for 12+ clients that included client and competitor audits, highly refined keyword strategies, website content strategy, and both technical and on page SEO strategy. Continually optimized keywords strategies based on industry best practices and performance metrics.
- Kibo: Improved technical SEO site health by 43% by implementing digital marketing best practices in keyword research, meta descriptions, and site-wide content structure.
- Kibo: Increased average position of top 25 keywords in SERPs by 46% by redesigning website layout and content for better user experience and web crawling.
- Kibo: Managed SEM vendor relationship, creating strategies to boost digital presence with designated keyword lists, ad copy, graphics, and landing pages.
- 8+ years of experience
- Exos@Google: Spearheaded content testing project aimed at understanding user preferences at a deeper level. Created and deployed testing governance, comparing tone of voice, graphic type, time of day, day of week, audience segmentation, email subject lines, and CTAs. Project currently underway, results pending.
- Exos@Google: Reframed monthly newsletter strategy based on previous data insights and continued A/B testing of user segmentation, cadence, subject lines and CTAs, driving 6% growth in email subscription YoY.
- Binding Site: Leveraged A/B testing, CRO, and attribution modeling to identify success or failures in channel performance for different audiences, utilizing data insights and UX design to build and iterate on campaign specific landing pages.
- 10+ years of experience
- Exos@Google: Spearheaded user journey and digital ecosystem overhaul project that increased site traffic by 30% in the first 90 days through persona building, user journey mapping, website redesign, SEO strategy implementation, and integrated communications strategy.
- 1Point21Interactive: Managed day to day operations and client relationships for 12 clients in an agency setting, focusing on web design, user experience, and both local and globalized search engine optimization strategy.
- 6+ years of experience
- Exos@Google: Crafting buyer personas and accompanying user journeys to improve targeted marketing strategies, leading to a digital ecosystem (website, search) overhaul that resulted in a 30% increase in awareness.
- Kibo: Collaborated on website redesign aimed at improving brand integration, user experience, and lead generation. This included segmentation and A/B testing of user specific ads and accompanying landing pages, aiming to personalize the user journey and improve conversion rates.
- Google UX Design Professional Certificate

- Majored in Journalism & PR, formally trained in copy writing and editing, news and press releases.
- 10+ years of experience in writing marketing copy for advertisements, emails, website, and more.
- 6+ years of experience in PR, crafting news releases, articles, internal comms, and corporate comms.
- 5+ years of experience in writing sales material, technical papers, one-sheeters, white papers, and ebooks.
- Excellent communicator.
- 7+ years experience
- Exos@Google: Planned and managed regional and global events that hosted +20,000 Googlers at +90 locations, with increased self reported new users of 60% (goal of 20%).
- Binding Site: Planned and managed 4 global trade shows each year that included booking venues, vendors, hotels, promotional items, speakers, transportation, food, welcome events, and scheduling VIPs. Managed budget >$750,000.
- Kibo: Planned, managed, and hosted webinars with VIP partners, experts, and executives to global audience.
- 10+ years of experience
- Exos@Google: Spearheaded user journey and digital ecosystem overhaul project that increased site traffic by 30% in the first 90 days through persona building, user journey mapping, website redesign, SEO strategy implementation, and integrated communications strategy.
- Binding Site: Partnered with product management and sales teams to identify gaps in marketing materials, developing new copy across advertising channels, marketing one-sheeters, and sales decks.
- Kibo: Managed digital marketing calendar, event calendar, and third-party demand generation programs including print and digital media buying and content syndication.
- 5+ years of experience
- Binding Site: Partnered with product management and sales teams to identify gaps in marketing materials, developing new copy across advertising channels, marketing one-sheeters, and sales decks.
- Kibo: Worked with the sales team to determine lead-scoring and set MQL and SQL goals, as well as worked backward through the funnel to determine awareness and engagement goals for marketing campaigns.
- 5+ years experience
- Binding Site: Managed ad placements with notable industry publications, including display, advertorials, physical media, and article placements throughout the year, managing an advertising budget of >$50,000.
- Binding Site: Managed trade show budget >$750,000, including booking venues, vendors, hotels, promotional items, speakers, transportation, food, and welcome events. scheduling VIPs.
- 4+ years of experience
- Exos@Google: Managed group of 4 20% workers (those choosing to explore different areas of the business, outside of their regular job duties) to plan and execute global event.
- Binding Site: Managed event vendors to execute 4 global events per year. Managed advertising vendors to deploy 4 advertising pulses a year including ad placements, expert articles, and SEM.
- Kibo: Managed SEM vendor including ad management, segmentation, and adjustments based on company needs.

All work and no play makes Jack a dull boy.

James Howell's Proverbs (1659)

Marketing campaigns, data analysis, writing and editing. That’s all fun and games, but the real adventures begin when the laptops are closed and Monday seems lightyear’s away. Outside of the office, I enjoy traveling, crafting, reading, photography, concerts, and finding the sunshine. Restlessly curious, I’ve recently taken up learning the bass guitar, trying new recipes, and planning my next trip to parts unknown.